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Palm Springs Hospitality Association

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Welcome!

Welcome to the Palm Springs Hospitality Association (PSHA) - your voice in tourism, advocacy, and business growth.

We are the only cross-sector association uniting Palm Springs’ hotels, restaurants, retailers, and attractions. Since 1994, PSHA has championed tourism, supported local businesses, and created opportunities for connection, collaboration, and community impact. Together, we keep Palm Springs thriving and visitor-ready.

2026 Memberships NOW OPEN








    FEATURED MEMBERS

    Our upcoming events

    New Member Benefit: Exclusive Healthcare Access Through BeaconPath

    Starting with the 2026 membership year, every PSHA Member will gain VIP access to BeaconPath’s comprehensive healthcare programs. This is not a generic discount or a passive “resource.” This is full-scale access to medical coverage options — including Major Medical for groups starting at just one employee.





    JOIN THE PALM SPRINGS VOICE OF HOSPITALITY!

    It’s Time to Renew or Join PSHA - 2026 Memberships Are Now Open and it is going to be an exciting year for PSHA Members!! The Palm Springs Hospitality Association (PSHA) is not just another membership — it’s where influence meets opportunity. When you join PSHA, you become part of the driving force shaping the future of hospitality in Palm Springs.

    Why Join PSHA?

    Gain access to a powerful network, networking luncheons, and insider insights on legislation, tourism strategy, and business challenges. Members influence local policy, receive strategic guidance on evolving laws, and take part in major events like Palm Springs Restaurant Week.

    Elevate your voice. Grow your impact. Shape the future of Palm Springs hospitality. 

    Become a PSHA Member Today


    "PSHA" is a 501(c)6 non-profit organization;

    Federal Tax ID #33-0422907

    Office: (760) 835-4957

    Address:
    P.O. Box 4507
    Palm Springs, CA 92263

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