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Palm Springs Hospitality Association

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The Future of Tourism: How Visit Greater Palm Springs Supports Our Hospitality Community
PSHA Luncheon:  Thursday, October 15th, 2026.
Hosted by PS Underground
1700 S Camino Real, Suite 2, Palm Springs, CA 92264
11:30AM - 1PM
REGISTER TODAY!
Hear the successes and what is ahead and how VGPS is helping shape the future of tourism across the Coachella Valley. It’s an opportunity to better understand the resources available to our industry, the challenges and opportunities ahead, and how we can all play a part in keeping Greater Palm Springs a vibrant, competitive and welcoming world famous destination.
Join Visit Greater Palm Springs for an inside look at the work happening behind the scenes to attract visitors, grow tourism and strengthen our hospitality industry. From destination marketing and major tourism programs to workforce development, air service, research and new opportunities for our local businesses, VGPS plays a much bigger role than simply promoting our destination. 

Come hear what’s next for tourism in our valley, connect with fellow hospitality professionals and enjoy an unforgettable setting at PS Underground.
And we’re taking the conversation somewhere special. PS Underground will host us for this engaging presentation, as VGPS brings their informative Palm Springs perspective on hospitality and tourism development to the afternoon.

We are also excited to announce for the October PSHA Lunch a Sneak Peek at What’s Coming to PS Underground. We will be opening the day by welcome Michael Fietsam from PS Underground to share what’s coming this fall at one of Palm Springs’ most unique and talked-about experiences. From exciting upcoming programs to what’s new and next, Michael will give us an inside look at what PS Underground has in store.

Come hear what’s happening, get inspired and discover why there’s always something exciting around the corner at PS Underground!
Join us for an amazing presentation to kick off the Palm Springs season in style!

FOR MORE INFORMATION CLICK HERE!



Hospitality Employee Retention Speakers Panel
How Hospitality Leaders Build Teams That Stay, Grow & Thrive

Practical Strategies for Hiring, Engagement & Retention:
Creating a happy, engaged, and loyal team has become one of the hospitality industry's greatest competitive advantages. This professional speaker panel brings together leaders in hospitality operations, workplace wellness, consulting, and workforce development to share practical strategies for attracting great employees, building a positive workplace culture, reducing the frustration of constant turnover, while helping helping staff and your business thrive.

Monday October 5th
3:30PM

FREE TO ALL PSHA MEMBERS

Welwood Murray Memorial Library - Cornelia White Room 
100 S. Palm Canyon Dr. Palm Springs

REGISTER TODAY! Space is limited!


2026 ANNUAL PSHA GOLF CLASSIC - REGISTER TODAY!

We are excited to announce the 2026 PSHA Annual Golf Tournament and Education Programs Fundraiser on Friday, November 13, at beautiful Tahquitz Creek Golf Resort.
Join hospitality professionals from across the Coachella Valley for a fun day of golf, networking, great prizes, and giving back. Every swing helps support PSHA educational programs and scholarships that strengthen our local hospitality community.


Sponsorship opportunities and player registration are now open.
Gather your foursome and join us for one of our favorite events of the year.
We cannot wait to see you on the course!

Friday, November 13, 2026
12PM-6PM
Tahquitz Creek Golf Resort
185 Golf Club Drive, Palm Springs

PSHA GOLF CLASSIC EVENT INFORMATION

TO REGISTER PSHA GOLF CLASSIC TEAMS OR FOR TAX DEDUCTIBLE DONATIONS CLICK HERE


Upcoming events

  • October PSHA Board Meeting

    • 10/08/2026
    • 11:00 AM - 1:00 PM
    • Las Casuelas, 222 S Palm Canyon Dr, Palm Springs
    Register

    PSHA October Board of Directors Meeting


    Thursday, October 8th, 2026
    11:00 AM – 1:00 PM 
    Las Casuelas,
     222 S Palm Canyon Dr, Palm Springs
    PSHA Members are welcome to attend the Board of Directors meeting, but must reserve a seat at least one week in advance. The lunch cost to attend the Board of Directors Luncheon/Meeting is $40 per person.


    Show details

  • PSHA October Luncheon

    • 10/15/2026
    • 11:30 AM - 1:00 PM
    • PS Underground, 1700 S Camino Real, Suite 2, Palm Springs, CA 92264
    • 65
    Register
    The Future of Tourism: 
    How Visit Greater Palm Springs Supports Our Hospitality Community


    Join us for an exciting October PSHA Lunch as we kick off the Palm Springs season in style at the amazingPS Underground!
    Visit Greater Palm Springs will give us an inside look at how they attract visitors, support our hospitality businesses and help shape the future of tourism across the Coachella Valley. We’ll hear about key programs, destination marketing, workforce initiatives, air service, research and exciting opportunities ahead.

     We’ll also welcome Michael Fietsam of PS Underground, who will share a sneak peek at the exciting programs and experiences coming this fall. Connect with fellow hospitality professionals, hear what’s next for our industry and enjoy an unforgettable afternoon at PS Underground.

     Thursday, October 15
     PS Underground
    Time: 11:30 AM–1:00 PM
     Registration: Required — No walk-ins will be accepted.
     Admission: Free for PSHA Members
     $35 for PSHA Member Guests
     $50 for Non-Members  

     Space is limited, so register early and join us for a great afternoon of hospitality, connection and what’s next for Palm Springs!
    Parking: parking available. We look forward to seeing you there.
      


    Show details

  • November PSHA Board Meeting

    • 11/12/2026
    • 11:00 AM - 1:00 PM
    • Las Casuelas, 222 S Palm Canyon Dr, Palm Springs
    Register

    PSHA November Board of Directors Meeting


    Thursday, November 12th, 2026
    11:00 AM – 1:00 PM 
    Las Casuelas,
     222 S Palm Canyon Dr, Palm Springs
    PSHA Members are welcome to attend the Board of Directors meeting, but must reserve a seat at least one week in advance. The lunch cost to attend the Board of Directors Luncheon/Meeting is $40 per person.


    Show details

  • PSHA Annual Golf Classic Fundraiser

    • 11/13/2026
    • 11:00 AM - 6:30 PM
    • Tahquitz Creek Golf Resort 1885 Golf Club Drive Palm Springs
    Register
    PSHA Annual 2026 Golf Tournament
    Supporting PSHA and the Educational Programs Fund 

    Friday, November 13th | 12:00 – 6:30 PM
    Tahquitz Creek Golf Resort, Palm Springs

    Get ready for a day of golf, community, and giving back, all set against the beautiful backdrop of Palm Springs. This annual PSHA event supports PSHA and its Educational Fund while delivering a memorable experience both on and off the course.

    Schedule of Events:

    • 10:30 AM | Check-In, Registration & Putting Contest

    • 12:00 PM | Shotgun Start — hit the course!

    • 10:30 AM – 4:30 PM | Silent Auction — bid on exclusive items while supporting scholarships

    • 4:30 PM | Cash Bar Cocktail Reception & Silent Auction winner announcements.

    • 5:00 PM | Community Tri-Tip Dinner — celebrate the day with great food and friends

    Location:
    Tahquitz Creek Golf Resort
    1885 Golf Club Drive, Palm Springs


    Show details

PSHA Board BoArd of Directors Meeting Schedule:

  • September 10th, 2026 / 11AM-1PM
  • October 8th, 2026 / 11AM-1PM
  • November 12th, 2026 / 11AM-1PM

Las Casuelas,
222 S Palm Canyon Dr, Palm Springs

PSHA Members are welcome to attend the Board of Directors meeting, but must reserve a seat at least one week in advance. The lunch cost to attend the Board of Directors Luncheon/Meeting is $40 per person. (Billed separately)

"PSHA" is a 501(c)6 non-profit organization;

Federal Tax ID #33-0422907

PSHA
P.O. Box 4507
Palm Springs, CA 92263
Voicemail: (760) 835-4957
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